Type Trend: Letters Made of Things

Typography. It is something so many of us struggle with. We can spend hours painstakingly sifting through typefaces to find “the one”. That one typefaces that can complete our design, convey our message, and rest beautifully in our art. While we all appreciate a beautiful typeface, I believe we sometimes neglect the fun side of type. Eric Gill once said, “Letters are things, not pictures of things,” although he may not have meant that literally, why not take it that way?


Take Bacon Alphabet by New Zealand artist Henry Hargreaves. As the title states this Gothic inspired typeface is slabs of carefully cut bacon. The images convey a certain feeling to the audience. The fatty, glossy texture of the bacon gives the typeface a rich and hearty feeling. Using such a traditional style of text in an extremely nontraditional way, Hargreaves makes us take a step back and re-evaluate the standard for type.

 


Another interesting play on type, as well as color is the seasonal campaign (fall 2012) from Rogerseller  titled The Art of Colour. This project not only examined the use of color and emotion, but also created type in a fun and interesting way. The typography made of string is playful and joyous, and accompanies the playful colors wonderfully. Winding and weaving the string on nails allows for a strong sense of architecture while still giving room for the emotions of the colors.  This project took everyday objects, simple words, and bright colors to create works of 3D art.

 


I also want to share these works by Abril Salas. This series of digital prints show different scenes overlaid by stray hairs. If you look closely the hairs spell out descriptions or emotions to go along with the snapshot. They range from cringe-worthy hair in your food, to the humorous “naked” bar of soap. Each image is something people can connect to not just because of the image but most people know the feeling of finding hair in different places, either our own, our lovers, or god forbid…a strangers.

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